One Way Link Building

This is the aspect of SEO referred to as "Off Page" optimization. "Off Page" refers to the factors not contained within a web page that effect it's position in the search engines.

"Off Page" optimization includes:

• Submission of your website to 1500 free web directories.
• Submission of your website to top paid inclusion web directories.
• Obtaining one way links to your website from related web sites.
• Submitting SEO optimized articles to free article distribution sites.
• Submitting SEO optimized Press Releases for your website.
• Getting Bloggers to write reviews containing links back to your website.
• Submitting your website to Social Networking sites that track favorite web sites of it's members.
• Set up of a link exchange program that allows for three way link exchanges.

Off page SEO is all about link building. This is the cornerstone of the Google Algorithm and it has been adopted by all the other major search engines as well. Each website that links to your site is counted as a vote. The better the website that links to your site, the stronger the vote.
People exploited this in the past by exchanging links with anybody willing. But this link exchange method has little to no effect anymore. The links that help with Off Page SEO are those that link to you, but you don't link back.
One way link building is a very complicated process, and if done improperly can cause your web site to become penalized by the search engines.
Link Building accounts for 85-90% of how your website will rank in the search engines, so if you attempt this on your own, or with an inexperienced SEO, please use caution.